Anna has been a great support to me in being able to set up my business.
Anna is extremely knowledgeable not only about Accounting but also how to run a successful business.
I would highly recommend Anna's expertise for any body who wants to progress in the world of Accounting.
Thank You Anna.
I met Anna Gooodwin at a seminar she gave a talk at, I needed an accountant as the TAX return I had been doing for the last 20 years was I knew a bit much for me and she sounded like she knew exactly how to help me prepare my returns.
So I appointed Anna and her team to look after all my accounts, three tax returns later I am so please I did, worth every penny and has I am sure saved me a lot of money and in some instances made me some by way of TAX rebates (bonus)
So thanks to you Anna and the whole team for looking after me chasing me when I am a bit slow on my returns and information.
Highly Recomended :-)
DJ Mike Hackett
I've been working with Anna as my mentor for several months, and it's been a game changer. She's shed light on so many areas of my business and has genuinely lifted my confidence. After every conversation, I genuinely feel like I've advanced a notch. Anna has this unique ability to simplify complex matters, and it's always a breeze chatting with her. If you ever find yourself in a bind or just need some guidance, you'd want Anna in your corner. :) Huge shoutout to her for all the wisdom she's shared.
I have undertaken some mentoring sessions with Anna, and she has been amazing at helping me see where I can make advances in my accounting career. The most useful aspects have been laying all my ideas out in visual formats, the confidence boost of talking through all the issues, and having Anna reflect my own ideas back to me when I got lost in the detail. I also liked the life coaching style and looking at obstacles in an holistic way.
I recently had a very insightful and inspiring mentoring session with Anna who really helped me understand where I currently am with my business and what steps I need to take in order to move forward. Anna has a wonderful mentoring style that really allows you to explore and think outside of the situation you are in. I began the session feeling confused and demotivated but left feeling very focused and excited. I highly recommend Anna 🙂
Karen Pearson Just Bee Coaching
“Time spent with Anna was invaluable: her knowledge and expertise helped me to cut through the blur of accounting requirements in my head.
The information enabled me to identify options and feel confident about next steps. Anna is both understanding and challenging, a great resource and support for career change.”
"Once again, Anna’s advice has paid for itself by ensuring that I make best use of my home allowance and entertaining budgets. Anna really takes the time to develop a relationship and understanding of how my business operates, meaning that she knows how I can make the most of my money. I can tell you as a small business owner that this really does make the difference.!
Joe TroddenMindset Experts Ltd
"On the topic of mentoring, I had forgotten the importance of this personally.
Sometimes its good to step back, take some perspective and realise that having good, professional, intelligent people around you is vitally important. Particularly when they both support AND challenge you in exacting measures with the adage that you KNOW that they want the best from you and believe in you.
Thank you Anna Goodwin for your wisdom, excellent financials, cards and reminders. You are invaluable on my top team!
Check this lady out, she is awesome!"
Julie JonesAltezza People
“Commencing a new business it was important to have accountancy support that helped to navigate a new environment.
“Anna provided practical support and guidance that I appreciated during this new challenge. The information requests were clear, as well as helping to manage the deadlines.
“Anna took time to learn about me and my business before we began to work together and communicated regularly with me. Overall, Anna helped to manage the reality of starting my business.”
J BurtonFounder, Burton King Executive Coaching
"I have been trying for some months to break through the accounting jargon and barriers I have encountered whilst working in practice.
Anna’s approach has helped me tremendously, from our first lesson together on the phone, in a way that works for me like nothing else.
Anna’s advice and knowledge has given me thoughts for consideration as I approach accountancy in a new direction. Also, it’s a joy to receive her inspirational cards".
"Anna delivered an engaging session on budgets, including understanding of setting, monitoring and reviewing. The practical analysis of an example budget provided the group with a higher level of understanding, whilst promoting the development of skills throughout. Very useful, thanks Anna".
Kerrys StevensonLeadership/ Internal Audit Tutor
At a time when there is so much uncertainty, in the working environment and for directors / self-employed it is priceless to have someone like Anna in your corner. Anna has supported me with a couple of one off sessions for me to ask questions about my accounts and business. What was immensely useful for me was to be able to ask in-depth detailed queries about payroll and business accounting, as well as to have a wider strategic discussion about my work and where my business is heading. Anna has the kindness, human connection, listening skills and business / finance expertise to support me and I will continue to work with her in the future, however I can.
Amarjot BhogalAmarrouh Limited
As the owner of a small business my core team is essential. Essential for the skills they bring, how they communicate, how they motivate and how they contribute to the growth of my business. My Accountant, Anna Goodwin, is undoubtedly a critical and integral part of my core team. Over the past year I have leaned on her heavily, both professionally, and personally. Professionally, as we have weathered covid-19 and the ensuing upheaval; and personally, as she supported me to jump through the various hoops required to secure a mortgage as a self-employed person. She has responded to every request with professionalism, a sense of urgency and true empathy for my predicament. Her patience, approachability and openness have ensured that what could have been a very daunting experience has instead been approached in a measured, organised, and confident way. I am lucky to have her on my team and in the HappyMaven tribe.
Suki K BassiHappyMaven Ltd
I think it is really important to choose the right person to work with from administration to bookkeeping and accounting. In Anna I have found someone who is extremely helpful and supportive.
Anna is Customer focused and a great accountability manager. She is understanding, patient, motivational and has great network links. Having the confidence to leave the accounting aspect of my business and yearly tax return to Anna provides peace of mind and space for me to focus on the fundamentals of business growth.
My most recent meetings with Anna have helped me to understand why I might transition my business from running it as a sole trader to a limited company in terms of the benefits that it could have for me and my future.
Not only has Anna been able to fully educate me on the options regarding my salary, dividends and so forth, but with Anna's help I have been able to make informed decisions regarding my pension, banking and client payment methods too.
Anna offers such a wholistic and personal service that helps me to take my business from strength to strength!
Myia Khela Maze Tuition
My circumstances and self-employed income changed significantly half way through last year, which would affected my payment on account. Anna went back through my Tax Return and adjusted it to reflect the changes which had a positive outcome financially for me, it brought a huge sense of relief.
Anna has helped me feel more confident in my business. She has a lot of experience and asks all the right questions. Highly recommend.
APA Training Ltd as a growing business needed a first class accountant who was professional, helpful and responsive to my company's requirements. I found Anna Goodwin Accountancy Ltd excellent - I cannot praise them enough.
Phil AlexanderAPA Training & Development Limited
Working with Anna makes everything seem alright again. You can have a spaghetti-tangle of a book recording situation and she calmly and professionally makes sense of it all.
Anna has such a reassuring style, she's able to advise and assist without ever seeming to judge, so my ineptitude with numbers is never a problem!
I'd recommend working with Anna if you need someone to help you see the wood from the trees and sort your financial housekeeping without causing a fuss.
Pam BurrowsPeople Booster
I had spent a lot of time "pondering" about my business and the financial implications. After explaining how I want to progress with my business, Anna clarified what were to me "grey" areas, answered all my queries clearly (being mindful of my lack of financial expertise) and offered information which opened up options I had not considered before! As a result, I have the confidence to make informed decisions. I really value the advice Anna provided and will certainly recommend her services to others.
Michelle Fakes L&D Practitioner
Really nice to speak to someone who didn't boggle me with jargon. I felt listened to and very happy with the advice. Hope to work with you again.
Clare ClaxtonWalsall Housing Group (WHG)
As my accountant, Anna earns my highest recommendation. I have recently had a business review/mentor session with Anna, and her knowledge of how to run her own business and ideas for me were an inspiration. She has encouraged me to develop my own business and given me valuable advice, I highly recommend these sessions.
Tricia Mills Freelance Graphic Designer
It is a pleasure and a joy to work with Anna. Not only is she an expert accountant, but she is an excellent mentor as well. During our working meetings she takes time to listen to me and to show me different ways of doing things and approaching problems which helps me to improve the services that I offer to my clients. In a short time we have developed a successful and mutually beneficial working relationship: She is very easy to get along with, genuine and friendly with a calm and non judgmental approach. I heartily recommend her both as an accountant and as a business mentor.
Alison TownsendATP Bookkeeping
I recently had a mentoring meeting with Anna, as I was just about to embark on the next phase of my business and had become "stuck" on the best accounting options, business set-up etc. moving forward. The mentoring time with Anna gave me friendly, practical and kind advice and support. The advice has given me options to consider and provided me with clarity, and the support has helped with focus on the practical, with no feelings of negative judgement on the business plan. As someone with over 15 years in business it's been refreshing to invest in this time with Anna, it's help me to feel more "centred" around my current business activities to enable me to create my future business products and services.
Linda Hill Linda Hill Fitness
Having worked with Anna on a personal level for several years I recently asked her to speak at one of our South Staffordshire Association of Driving Instructors meetings in Penkridge. Not only was her talk interesting and informative but she was very engaging and open to any questions that were asked. She also provided us with some very useful handouts. What we found particularly good was the fact that she was able to provide the correct advice and guidance for our needs as driving instructors. I would have no hesitation in recommending Anna for any form of accounting, mentoring or speaking as she has a very down to earth and friendly approach. We will definitely invite her back in the future!
Chris Scott-Douglas Deputy Chairman, South Staffs Association of Driving Instructors
Anna delivered a really interesting presentation to FSB Black Country branch members, in an entertaining style and with calm authority that proved her practical expertise to help businesses of all shapes and sizes. We will invite her back very soon.
Steve ParkerChairman, FSB Black Country Branch
I am delighted I chose to work with Anna on my tax return. She is professional but carries a warming and caring nature which straight away put me at ease.
Very easy to work with and is there on the other end of the line if you have any concerns. I would highly recommend her.
"At a time when everything is so busy, so stressful and there are lots of changes that have happened (personally and professionally) the last think I want is to meet with an accountant who wants to talk numbers and look at me in a manner of disappointment regarding anything that I’ve not managed to do.
So it’s a good job that I have Anna as my accountant. Firstly, she is so much more than this. She has an incredible intuitive and holistic approach. She gently challenges me to step out of my head and into my heart when we are discussing my business, my passion, and my lifestyle, all whilst having compassion for me having to manage my ongoing health challenges and navigating the mental capacity to manage such change.
Her ease and flexible approach helps me to feel so much more worthy than sometimes I can feel myself.
If this resonates with anyone reading, either a current ‘client’ of Anna’s who may be thinking of working more with her , in her capacity as a mentor, or someone considering to work with Anna for their finance part of their business, I would encourage you to contact her and just take it from there. She will guide you to what’s best for you. Highly recommended."
Linda HillLinda Hill Fitness
“Dave provided some wonderful training which helped my staff and I to understand how we can use Xero to help us to make our accounting processes much easier.
He took time to understand our business needs and was, therefore, able to tailor his support to us.
Not only this, but Dave has also provided follow-up support which has helped us to put our learning into practice, making our daily accounting so much less stressful!”
Myia KhelaMaze Tuition Ltd.
“Anna was able to better explain the importance of record keeping and making sure to file my accounts on time.
She has supported me in resolving my issue and I’m truly thankful.”
Sanyu MusokeFounder and Director of YUCAN CIC
“I am truly grateful to have had Anna as a mentor. The free flow we have with our sessions allows for honesty with what I am currently working on and I appreciate your perspective each and every time. Scheduling our sessions on an ongoing basis has allowed me to feel held accountable in a way which positively forces me to take action and jump out of my comfort zone.”
Keteata ReidWe are HBA LTD
"Anna is very knowledgeable and experienced Accountant. I gained so much to run my business more efficiently and smarter. Thank you and highly recommend all Instructors to use an Accountant especially with the new changes taking place."
"Anna helped me with techniques to manage my money better. I found her expertise helpful and something I will put into practice."
“Anna has helped me think more about my finances and how I should start focusing more on what I want in life and how I can reach my goals. It’s really helped me to realise that I can achieve the impossible in time.”
Michaela Zurgal Walsall Housing Group (WHG)
"My mentoring sessions with Anna helped me to realise exactly where I am with my personal and business finances. The personalisation of Anna’s service has allowed me ask specific questions I have had for a long time but didn’t know how to find the answers to. I now know where I am going in terms of business growth and feel much clearer in my direction."
Myia KhelaMaze Tuition
"Anna is so much more than an ‘Accountant’. She is a mentor, a business champion, a critical friend and a supportive sounding board. I have found her guidance and professionalism exemplary; her approachability refreshing and her down-to-earth approach reassuring. She makes time for clients (and potential clients) and is generous in sharing her experience and network. I consider myself very lucky to be a client and to have her in my corner."
Suki Bassi Happymaven Limited
"I recently had a business review with Anna and found the meeting extremely informative and of great value to me and my business. Anna has such a professional manner but offers a warm and user friendly approach to accountancy. Highly recommended."
"I can confirm that Anna has worked with MBKB providing our Leadership
delegates with valuable financial modules to assist them in becoming advanced leaders and managers. The modules covered include Budgets, Planning, Cost V Service, Long Range Scope, to name but a few. Anna has been integral in designing and delivering our Level 5 program and working with such companies as Krispy Kreme. The sessions Anna delivers are highly engaging, enjoyable and informative. The feedback provided from the delegates shows not only that they enjoyed and valued the day, but furthermore that these sessions have had a palpable impact on their individual and business performances. I have no hesitation whatsoever in recommending Anna, she is reliable, knowledgeable and great to work with, she is a guru."
Mark BremnerMBKM Training
"It was a pleasure to meet with Anna. Anna hosted a group of senior stakeholders and guided them through lots of useful financial insight and advice. She was very engaging and was clear and concise in her approach."
Adam BristoLeadership and Management Tutor at MBKB Training
"Anna hosted an Interactive and engaging session on financial topics. Highly recommend. Thanks very much"
Jack DickinsonNational Account Executive at Krispy Kreme UK and IRE
"Anna lent expert insight to our recent seminar – Great content, and a very compelling coach."
Ben ScottHead of Operations, Krispy Kreme UK and IRE
"I was lucky enough to get the opportunity to attend a training course led by Anna. The practical advice and guidance from Anna was invaluable. The topic whilst quite ‘dry’ came to life with Anna’s fun and engaging style.”
Simon GreenwoodHead of Operations, Krispy Kreme
“Anna led an excellent session for members of the CIPD on budgeting for business and pleasure. It was very practical and full of useful tips. Anna also dealt very well with a wide range of questions.”
Paul RobertsPartner - Head of Employment At Keelys Solicitors
"Anna offered training on ‘reading accounts’ to myself and others in our organisation. I have to say, initially I was anxious and dreading it! As someone who doesn’t have experience with finance and has a bit of a number phobia it was daunting to say the least. However, Anna made the training easy to understand and was clear and concise in her explanations. She delivered the training at a good pace and I didn’t feel overwhelmed and was actively encouraged to engage with questions. At the end of the training I felt more confident and able to understand some of the presented accounts. Thank you Anna for helping me get past my number fears and delivering excellent training."
Anjella DarcyRSVP (West Midlands) Ltd
"I had the pleasure of virtually meeting Anna and hearing her present one of her Finance talks. I have to say as a Speaker myself, what a pleasure it was to not only hear valuable content, but to hear it communicated in a professional, confident but easygoing and down to Earth pragmatic way. Budgets and finance is a subject so many find challenging, but Anna is able to break it down into bite size easy to understand chunks of advice which converts into ‘easy to do’ practical tasks for the listener ... Anna is definitely someone I could seek and recommend for future financial advice and guidance!"
Aly JonesYBU coaching
"Anna spoke at one of our Revival Sanctuary virtual networking meetings about finance and it was just what we needed to here. A jargon busting, straight talking, no nonsense approach that the whole group appreciates. I took so much away as the others did, so much so that I booked a mentoring session with Anna! Get in touch with Anna if you’re looking for an accountant who doesn’t talk in riddles!!"
Sharon BrownRevival Sanctuary For Women In Business
"I love Anna's no nonsense, practical and humorous approach to accounting. She did a 30 minute presentation with Q&A for a Revival Sanctuary networking event and all of the ladies loved it! Thank you!"
Debbie AndersonEnable Excellence Ltd
"We had a lovely virtual group meeting with Anna Goodwin as a guest speaker and WOW this is really accounting with a difference. I loved it and came away with a lot of useful advice! Thank you Anna for sharing your accounting wisdom so generously."
Andrea HochgattererThe Chrysalis Effect
"I heard Anna give a presentation in a virtual networking group and loved her down-to-earth approachable manner. Her knowledge and experience expands way beyond just accountancy and knowing your numbers. It was very evident that she cares about the whole person and how happy you are in your business first and foremost, and then the money will follow after."
Sarah Frame-O’HareStrategy Cards Limited
"Anna has been my accountant for the last 3 years now and this was my first mentoring session with her. It gave me great insight and expanded my awareness in what the next steps are for me as a sole trader and how I can make the best money decisions for my business. I walked away feeling lighter and more confident in the decisions I need to make."
“Anna offers a fabulous service and has really helped me, especially in my hour of need.
My head was all over the place, my confidence was in my boots and my imposter syndrome had really kicked in, i couldn't see the wood for the trees.
On a zoom call with Anna, we unpicked all of my issues that i was facing and started to identify what was within my control and what wasn't and started to plan what i started to tackle first. She gave lots of hints, tips and advice and at the end of the call i was confident that i could get through my challenges.
Anna has a genuinely lovely aura about her and she made me feel completely at ease.
Anna thank you so much for your help and support. “
Zoe Whittaker Warriors World
“Thank you so much for your time today Anna, really appreciate the nuggets of information that you have provided and we're now confident that we will be on the right track!”