Get Creative In Serving Your Clients

small business accounting advice

Something a lot of us will have learnt over this period is how to be more flexible in our home and work lives. In many ways you will have had to make a new normal for now. This isn’t easy to do and it can often feel very frightening.

Many businesses have risen to the challenge and have changed the way they work as a result of the pandemic. What have you been doing differently?

small business accounting advice

Hi, I’m Anna Goodwin – Author of five books, Director, Mentor, and Trainer for Anna Goodwin Accountancy.

Basically, I take the stress out of finances – both business and personal. From running my own business and helping others to run theirs, I know it’s important to know your client.

However, in order to be able to make crucial changes to your business you first need to know your client so that you can be sure that the adjustments you make meet your clients’ needs.  For any alterations to be successful you need them to react positively.

Start by asking:

  • What is still working?
  • What needs to change?
  • How are you going to put these changes in place?
  • Do you need help to put these changes into place?
  • What can be moved online?
  • Are there any opportunities that can be taken?

I’m the accountant for the Rape and Sexual Violence Project (West Midlands) Limited and, of course, this period has had a substantial effect on the way that they work.  However, they have made the necessary adjustments to make sure that there is minimal impact on their clients (survivors, in this case), as you can see from this excerpt from their latest newsletter:

We’re all still getting used to working differently, away from the office and away from face-to-face contact. We’re acutely aware of the impact this is having on survivors, and while we offer telephone counselling some may not feel that approach is best for them.  So if you’ve still unsure how it can work check out one survivor’s experience, and how, despite her initial reservations and anxieties, she found her telephone counselling to be a meaningful and supportive session. It may not be perfect, but it’s enough.

Click here to read her story.

Another client, Sarah Lewis Enterprises Limited, has moved away from her usual way of working to delivering goodies to the door.  She has found that there is a massive demand for cakes – especially cream teas!  In order for the changes to be successful she needed to know her clients and their needs. One of the things that has also been successful for Sarah is posting any bargain cakes on Facebook at the end of the day.  Cakes are always a bonus, aren’t they! Sarah even got her business into the national media as a result of her new service.

So take the time now, if you haven’t already, to think about your business and your clients.  Are you serving them?  Are you doing your best to be on their side and respond to any particular needs the have under lockdown? What could you do differently?

In times of hardship there is always a rise in creativity as people have to find new ways of doing things, so put your creative hat on and consider a new way for you and your business. You never know what you will come up with!

Next week I’ll give you tips on how to get paid on time.